Service pages
A real page for every service you sell, written to explain the offer and rank for what people actually search.
What we build
Everything we build into your website.
A website is more than pages. It can take the calls, capture the leads, log customers in, ring up a sale, and rank on Google — all in one place. Here’s the full menu of what we can build into yours. Take only what your business actually needs.
01 · The foundation
Pages & front-end
The site itself — hand-coded, fast, and built so both people and Google can read it. This is where every project starts.
Location & service-area pages
A page per town or neighborhood you cover, so you show up when someone nearby is looking — not just in your home city.
Portfolio & galleries
Project galleries, before-and-afters, and case studies that let your work do the selling.
Blog & resources
Guides and articles that answer customer questions, build trust, and quietly pull in search traffic over time.
02 · Turn visits into leads
Lead capture
The parts of the site that turn a visitor into a name in your pipeline — built to make the next step obvious and easy.
Contact & quote forms
Clean, spam-resistant forms wired straight to your email — every submission lands where you’ll see it.
Multi-step intake forms
Longer intake broken into easy steps, so people finish instead of bailing — and you get the details you need up front.
Online scheduling
Let customers book a call, a consult, or an appointment right from the site, on your availability.
Quote calculators
Interactive estimators that give a ballpark on the spot and hand you a warm lead with the numbers attached.
03 · Work that runs itself
AI & automation
The tools that answer, follow up, and file the paperwork while you’re on the job. We build these ourselves — and put them to work in your site.
LeadVault AI receptionist
Our own AI phone agent answers calls in seconds, qualifies the caller, and emails you a structured summary — designed, built, and run in-house.
Missed-call text-back
When a call slips through, an automatic text goes out in seconds so the lead doesn’t just call the next company on the list.
Email & SMS nurture
Automatic follow-up so a new inquiry gets a fast, professional reply even when you can’t pick up.
CRM lead routing
Every form and call becomes a structured record in your CRM in seconds — no copy-paste, nothing lost in an inbox.
04 · Beyond the brochure
Backend & portals
When a site needs to do real work behind a login — customer accounts, dashboards, internal tools. We build software, not just pages.
Customer portals
A secure area where clients log in to see their projects, invoices, files, or status — on your brand, not a third-party app.
Login & member areas
Gated content, member pricing, or a resource library that only signed-in users can reach.
Dashboards
Live views of the numbers that matter — leads, jobs, bookings — pulled together in one screen.
Admin & internal tools
Custom tools that kill a painful manual workflow — the stuff a spreadsheet stopped handling a while ago.
05 · Sell on your site
E-commerce & payments
Take money on the site — products, bookings, or deposits — without handing your store over to a bloated platform.
Online store
A storefront that fits your catalog and your brand, built to load fast and be found in search.
Product catalog
Organized products or services with clean pages, categories, and search — easy for customers, easy for you to update.
Checkout & payments
Secure card payments wired in through a trusted processor, so checkout is simple and the money lands in your account.
Bookings & deposits
Take a deposit or full payment when someone books — useful for services, events, and appointments.
06 · Get found
SEO & visibility
A beautiful site nobody finds isn’t doing its job. This is the work that gets you ranked on Google — and cited by the AI answers customers now ask.
Local & technical SEO
Site structure, page targeting, and the local signals that help you show up when nearby customers search.
Google Business Profile
Setup and ongoing management to land and hold a spot in the Google map pack.
Schema markup
The structured data that tells Google exactly what your business, services, and pages are — built into every page.
AI-search optimization
The content and markup that get you recommended by ChatGPT, Claude, Perplexity, and Google’s AI answers. Included in every SEO retainer.
Content & blog
Service, location, and long-form pages written to rank and to answer the questions your customers are already asking.
07 · Kept running
Hosting & care
Most agencies build a site and disappear. We host it under your own account, keep it updated, and ship small changes every month.
Managed hosting
Fast, secure hosting on your own account — you own the deployment and are never locked in.
Ongoing maintenance
DNS, SSL, forms, and dependencies kept current so nothing quietly breaks.
Uptime monitoring
We’re notified before you are if anything goes down — and on it.
Monthly edits
Time set aside each month for the small changes — new photos, copy tweaks, hours, a phone number.
Proof it works
A general contractor, rebuilt — page four to page one.
We rebuilt Baldwin Builders as a hand-coded site with 13 service pages, 13 service-area pages, and 24 articles — then did the SEO. Here’s what changed in Google.
37.9 → 9.8
Average Google position — page four to page one
5,314 → 30,678
Times shown in Google a month — nearly 6× more
38 → 89
Overall site audit score
Its permit and building guides are now cited as a source in Google’s AI Overviews for local building-code questions.
Source: Google Search Console, scbaldwin.com — first 30 days (Feb 3–Mar 4, 2026) vs. most recent 30 days (May 30–Jun 28, 2026). Exported 2026-06-30.
Start here
Tell us what you’re building — we’ll tell you what goes in it.
You don’t need every feature on this page. Tell us about the business and we’ll map the site that fits — and quote it straight.