Pricing

Flat-monthly plans and products. Project work, scoped per project.

Two ways we price. The recurring work — SEO, AI Receptionist, Website + Hosting, and Lead Routing — runs on flat monthly pricing you can see below. Build work — web development, app development, and AI consulting — is scoped per project and quoted directly. No annual contracts, no surprise upsells.

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Flat monthly plans Scoped projects No annual prepay

At a glance

The four products. One sentence each.

01 · Visibility

SEO

Pages cadence, GBP management, citations, call tracking, monthly report. The visibility engine.

One-time setup · flat monthly base · Premium tier

Premium adds the AI Receptionist + missed-call text-back

See SEO scope →

02 · Answer the phone

AI Receptionist

24/7 voice agent that qualifies callers, books, and hands off structured leads.

Starter · Pro · Business — custom monthly

7-day free trial on Starter & Pro · Bundle with SEO and save

See receptionist scope →

03 · The asset

Website + Hosting

Hand-coded site, Netlify hosting, form management, 2 hrs/mo of content edits.

Scoped per project build · flat monthly hosting

Rebuilds often come in cheaper when there's salvageable structure to reuse.

See hosting scope →

04 · The connector

Lead Routing

Forms + AI Receptionist leads route into your CRM (JobTread live). Two-way sync.

One-time setup · flat monthly

Setup waived when bundled with Website or AI Receptionist

See routing scope →

SEO retainer

Setup once. Flat monthly. Pick the cadence that fits.

Standard plan · the default One-time setup

One-time, invoiced at signing alongside any rebuild path that applies.

Flat monthly

Flat monthly retainer. Begins month two. Month-to-month after setup, no annual prepay.

What's included every month

The base plan is built to keep moving the same handful of levers that actually shift local rankings. No fixed page count — the cadence covers what your site needs that month.

  • New pages each month — typically service pages and location pages, written and built for real local queries.
  • Google Business Profile management — posts, photos, services, products, Q&A, review monitoring, and category alignment.
  • Citations and directory placements — built and verified across reputable local and industry directories.
  • Call tracking — a forwarded LeadVault number with dashboard, recordings (where legal), and a call summary in your monthly report. Included in every base retainer.
  • Baldwin-written responses to every new Google review — keyword-aware and location-tagged, real local rank signals (not generic "thanks!").
  • On-page SEO and schema upkeep — heading structure, internal links, structured data, and image optimization stay current.
  • Monthly report — what shipped, what changed in Search Console and the audit score, call tracking summary, and what's queued for next month.
Premium plan · opt-in One-time setup

Same setup as the base plan, invoiced at signing alongside any rebuild path.

Flat monthly

Flat monthly retainer. Begins month two. Month-to-month, no annual prepay. Same two-business-day response SLA as the base plan — Premium buys cadence and full call coverage, not faster turnaround.

Everything in the base plan, plus

Premium is for businesses that miss calls during the day or after hours and want those leads captured automatically — trades, contractors, mobile services — plus the heavier content and reporting cadence that competitive verticals need.

  • AI Receptionist — a 24/7 voice agent answers your line with your business's name, qualifies the caller, captures structured lead details, and books appointments or hands off a clean lead. Up to 100 calls/mo. Email summary on every call. (LeadVault Starter tier, built in.)
  • Missed-call text-back — any call the agent doesn't pick up triggers an automatic text to the caller within 30 seconds so the lead doesn't go cold.
  • Roughly double the monthly page output — additional service, location, or feature pages on top of the base cadence.
  • Monthly schema maintenance pass — existing structured data audited for drift, new pages get schema as they publish, validated against Google's Rich Results Test each month.
  • Bi-weekly performance reports instead of monthly — same data sources, tighter feedback loop.
  • Performance Guarantee Tier B framing when the math qualifies — a tracked-call floor by month six, with the same selection rules as the base plan.

AI Receptionist

A voice agent that actually answers — 24 hours a day.

Starter · for solo operators Flat monthly

Flat monthly. 1 AI agent answers your line, captures every caller, books to your calendar, and routes a structured lead. Up to 100 calls/mo. 7-day free trial included — card on file, cancel any time before the trial ends and you pay nothing.

Bundle with SEO and save — a recurring discount that locks in while your SEO retainer is active.

What the receptionist actually does

A 24/7 voice agent answers your line with your business's name, qualifies the caller, captures structured details, and either books an appointment or hands off a clean lead. Runs on the LeadVault platform — the same product Baldwin Digital operates internally.

  • Answers in your business's voice, with knowledge of your services, hours, and service area.
  • Qualifies callers — what they need, urgency, contact details — using a script tuned to your trade.
  • Books appointments directly to your calendar when the caller asks.
  • Email summary of every call (choose which call types email you) plus urgent-call flagging that always emails.
  • Every call recorded with full transcript; recordings retained 30 days on Starter, 90 days on Pro, 365 days on Business.
  • Forwards from your existing line — keep your number, no port-in required.

More crews, more trades, more calls? Two more tiers, switch any month:

  • Pro · custom monthly (lower bundled with SEO) — 2 AI agents, each with its own trade/voice/phone number, up to 500 calls/mo, choose your AI voice (4 options), custom instructions per agent, 2 team logins. 7-day free trial included. Most popular tier on the platform.
  • Business · custom monthly (lower bundled with SEO) — up to 5 AI agents (one per crew, trade, or location), up to 1,500 calls/mo, unlimited team logins, priority support. Paid from day one — no free trial.

Subscribe through the LeadVault portal — full plan breakdown on the product page →

Website + Hosting

Hand-coded sites. Hosted, maintained, alive.

Build + Hosting Scoped per project build

One-time. Scope covers the spread from a tight single-purpose build at the low end to a full custom multi-page site at the top. Invoiced in full at signing alongside the first month.

Flat monthly hosting

Flat monthly. Begins month two. Includes Netlify hosting, Cloudflare DNS, SSL, form management, and 2 hours of content edits each month.

Rebuilding an existing site? Often cheaper than a fresh build — when there's salvageable content, structure, or assets we can reuse, the audit tells us what stays and the quote comes in lower. Already have a site you like and want to skip the build entirely? We host and maintain portable sites at the same flat monthly hosting rate (no Wix or Squarespace lock-in).

What hosting + maintenance covers

Most agencies build a site and disappear. We host it on Netlify under your account, keep it updated, and ship small changes monthly so the site stays current with your business.

  • Netlify hosting under your own account — you own the deployment, never locked in.
  • Cloudflare DNS + SSL certificates managed and renewed automatically.
  • Netlify Forms maintained — we create, edit, or retire forms as your needs change.
  • Up to 2 hours of content edits each month — phone updates, copy tweaks, photo swaps, hours changes.
  • Uptime monitoring — we're notified before you are if anything goes down.
  • Monthly security pass — dependencies audited, security headers reviewed, redirects checked.

Lead Routing

Forms and calls land in your CRM, not your inbox.

Lead Routing One-time setup

One-time. Wires your CRM connection, discovers your custom-field schema, maps your stages, and runs a live end-to-end test before launch.

Waived when bundled

Setup waived when Lead Routing is purchased in the same month as Website + Hosting or the AI Receptionist.

Flat monthly

Flat monthly. Begins month two. Includes routing uptime, two-way sync maintenance, monthly routing report, and field-mapping updates as your CRM evolves.

What the connector actually does

Every website form submission and every AI Receptionist call becomes a structured record in your CRM within seconds. Stage changes flow back, so the monthly report shows real conversion data instead of marketing math.

  • JobTread integration is live now. Customer + Location + Job created automatically on each lead.
  • Jobber, Housecall Pro, and GoHighLevel adapters in development — ask about timeline if you're on one.
  • Per-form routing rules available — subcontractor inquiries can route to a different destination from prospect leads (ask).
  • AES-256-GCM credential encryption. Per-tenant scoping at the database level. No cross-customer data exposure.
  • Monthly routing report: leads received, leads dispatched, conversion rate, error rate.

Full details on the architecture, security, and roadmap — see /integrations.

Project work

Build work is scoped per project.

Web development, app development, and AI consulting vary too much for a sticker price — an internal tool and a customer-facing product are different sizes of work. We scope each project and quote it directly, with no surprise line items. The one fixed-scope exception is AI Ops Setup: a fixed-scope install, quoted per business.

Build

Web Development

Hand-coded marketing sites, landing pages, rebuilds, and web-app front ends.

Scoped per project

See web development →

Build

App Development

Web apps, internal tools, dashboards, and AI-powered products — MVP to full build.

Scoped per project

See app development →

Build & integrate

AI Consulting

AI built into your workflows. Fixed-scope AI Ops Setup, quoted per business; larger builds scoped per project.

Scoped per project

See AI consulting →

One-time sprints

Productized fixes for prospects without a retainer.

One-time sprints close the most common audit gaps in a single engagement. Pay per piece, no retainer required. Each sprint is quoted flat and bundled into a single invoice on completion.

Most-recurring fix

Meta description + title tag sprint

Custom · up to 10 pages

Unique, keyword-targeted title tags (≤60 characters) and meta descriptions (≤155 characters) written page-by-page. The single highest-CTR-recovery quick win in nearly every audit we run.

Highest-leverage one-time

Schema deployment

Custom · one-time

LocalBusiness, Organization, WebSite, Service, BreadcrumbList, and FAQPage schema written, validated against Google's Rich Results Test, and deployed to the site.

Portfolio-heavy sites

Alt-text bulk-add sprint

Custom · up to 50 images

Descriptive alt text written image-by-image with keyword relevance layered in where it fits the image content honestly. Pushed live in your CMS. Best for galleries, portfolios, and product catalogs.

Squarespace prospects

Squarespace SEO foundation rescue

Custom · one-time

Unique title tags + meta descriptions + H1s on every page, schema completion (LocalBusiness + Service), sitemap cleanup, robots.txt + indexation audit. From template-default to ranking-ready.

Optional add-ons

Add only what your business actually needs.

Each add-on is quoted flat and bills monthly alongside the plan. None of them are required and they can be added or removed at any time.

Email nurture

Custom add-on

Automated follow-up sequence for inbound leads so prospects get a response even when you can't pick up.

Google Ads management

Custom add-on

Search-ad campaign setup, keyword and negative-keyword tuning, and monthly bid management on top of your ad spend.

Content boost

Custom add-on

Heavier monthly cadence — extra service, location, or long-form pages when a market is competitive enough to need volume.

Already included in the Premium plan above. Only stacks on the base plan.

AI Receptionist · Pro upgrade

Custom add-on

For Premium clients who outgrow the included Starter tier — 2 AI agents with custom voices per crew, up to 500 calls/mo.

Premium-only. Stacks on top of the Premium retainer.

AI Receptionist · Business upgrade

Custom add-on

For multi-crew or multi-location Premium clients — up to 5 AI agents, up to 1,500 calls/mo, unlimited team logins, priority support.

Premium-only. Stacks on top of the Premium retainer.

Call tracking is no longer an add-on — it's been folded into every base and Premium retainer at no extra cost.

What's not in the plan

A short, honest list.

Things this pricing does not include or promise:

No annual prepay discount — billing is month-to-month after setup. No recurring strategy calls are promised in the plan; communication runs over email with a two-business-day response SLA. Google Business Profile results are not guaranteed on a calendar — Google controls when changes index, and some industries (medical, legal, financial) take longer than others.

Organic SEO results take three to six months at minimum to compound, and competitive markets can take longer. Reporting comes from Search Console, GA4 (form and tel events only — not click-by-click attribution), DataForSEO rank tracking, and the monthly audit pass. Hosting runs on Netlify under your own account so you keep ownership of the deployment.

Next step

Start a project — or get a free SEO audit first.

Building a site, an app, or an AI tool? Tell us what you need and we’ll scope it and quote it. Looking at SEO? We’ll run the same audit we use on every paying client, free — the score, the fixes, and a written proposal. No calendar pressure either way.

Start a project Get a free audit