Pricing

Software scoped to the job.
Websites and SEO, priced in public.

App and software projects are scoped and quoted per project — an internal tool is a different size of work than a customer-facing product. Everything else has a number on this page: three ways to get the website right, and one plan that covers the search work after it. Month‑to‑month, and you own everything we build.

Start a project Call 843‑352‑8497

Software

App projects are scoped, not listed.

An internal tool that kills one painful workflow and a multi-tenant product with accounts and billing are not the same size of work, and pretending otherwise with a single “from” price helps nobody. We scope the work first, then quote it as one number.

How it runs

Scope first. Then a number.

We map the real problem, the people who will use it, and where the work actually is — then come back with a fixed scope and a fixed price before anyone writes a line of code. If the honest answer is that you don’t need what you asked for, we say that.

  • Scoped Web apps & products — customer-facing applications, from a focused MVP that proves the idea to a multi-tenant product with accounts, billing and real users.
  • Scoped Internal tools & automation — intake, routing, scheduling, reporting and the dashboards that replace the manual work nobody should still be doing by hand.
  • Scoped AI features, integrations & APIs — assistants and automations wired into your real data, and the connections between the tools you already run.

You own the code and the infrastructure, hosted on your own accounts, documented so another developer can pick it up. See how we build software →

Search

One plan. The whole job.

No tiers to decode and no half-version of the work. One plan covers it — and if your business is bigger than one plan, we scope it instead of squeezing you into it.

Monthly · Done for you

Local SEO

$997per month

Plus a one-time setup — from $500. Three routes, priced below, depending on what your website needs.

For the local business that should be the first name people find — on Google, on the map, and in the AI answers people now ask instead of searching.

  • Month‑to‑month, no annual prepay
  • Nothing publishes without your approval
  • You keep every page, profile and account
Get a free audit first

We’ll run the same audit we use on paying clients, free, and quote from what it finds. If it qualifies your market, we lock five service-and-city keyword combos with you before you sign — and if three of the five aren’t in the map pack by day 90, we keep working free for up to three more months. Full terms. Unhappy with month one? Ask within thirty days and we refund your last payment.

Setup — your first month

  • Your keyword strategyThe searches that actually bring you work, the businesses currently beating you to them, and the plan built around both.
  • A full inspection of your site — and the fixesSpeed, mobile, crawl errors, broken links and redirects, plus the schema markup that tells Google what you sell and where. Found and fixed, not just listed.
  • Your Google presence, built properlyGoogle Business Profile claimed and optimized top to bottom, and your name, address and phone made consistent across the major directories — one of the most common reasons local businesses stall.
  • Measurement from day oneSearch Console and analytics connected, plus a dated before-snapshot of where you rank. Month two gets measured against something recorded, not remembered.

Then every month

  • Six blog posts a monthWritten, optimized and published for you — aimed at the searches that turn into work, not the ones that just look busy.
  • Eight Google Business posts a monthPlus fresh photos on your profile. Posted steadily rather than in bursts — steady beats loud on Google’s side.
  • Off-site authority, every monthEvery month we pitch your business to real sites and publications for links and mentions. Some months land more than others — what never varies is that the outreach happens, and you see exactly what landed, dated, in your portal.
  • Your site kept sharpOn-page SEO as the site grows, technical maintenance with a deeper pass each quarter, and a rolling content refresh so the pages you already rank for don’t decay.
  • Review requests, handledAdd a finished customer in your portal and the ask goes out under your name, with one reminder. Details below.
  • Proof it’s workingRank tracking, a monthly report read straight out of Google Search Console, a review of the enquiries that came in — and a portal login where everything we shipped is listed and dated.
  • A named person, not a ticket queueOne person who does the work and answers you inside two business days — usually same day.

Turn it up

One plan does the whole job. Add a layer when you want more than search.

The plan above doesn’t change — same work, same guarantee. Layers sit on top of it, each priced in plain sight, so you can always see exactly what you’re adding and what it costs. Take one, both, or neither.

Add a layer · optional

Social

+$300per month

$1,297/mo all in — the $997 plan plus this layer. Search makes you findable. This borrows a local audience that already exists instead of building one from scratch.

We put you on Buzzpad — a local network of category brands people already follow — and cover the top-tier membership. The account stays in your name.

Start with the free audit
  • Your own profile and listing, with a link to your site — a real citation in a local network, not a scraped entry
  • Up to ten categories — and you can collaborate on posts with all tenPick the ones that match what you do. Post on your own account, tag those category brands as collaborators, and your post can reach their audience as well as yours.
  • Your industry’s brand, named before you sign — HomePro Guide for contractors, FOODIEGuide for restaurants, Wedding Guide for venues and photographers
  • Top-tier placement — premier position, the network’s badge, hours, click‑to‑call, event posts, deals, job posts, a QR code and direct booking
  • You keep the keys — the membership is in your name, you post, and you can walk away with it. We set it up and pay for it
  • Who this is for: businesses already posting on social, on the coast between Myrtle Beach and Charleston. If that isn’t you, we’ll say so and point you at ads instead. Social is reach, not rankings — we never credit a post for a ranking

Add a layer · optional

Ads

+$700per month

$1,697/mo all in — the $997 plan plus this layer, or $1,997 with both layers. For when you want the phone ringing this month while the SEO compounds underneath it.

We build the ads and we run them — same person either way. Filming and social content aren’t part of it, and this layer is available wherever you are.

$0 of your ad budget touches us. It’s billed by Google and Meta, to your card, in your own account — never through us, never marked up. We agree the monthly budget with you before a dollar is spent, and we’ll tell you plainly if your market doesn’t support paid ads yet.

Start with the free audit
  • Google Ads built and managed by the person you hired — not handed to a contractor
  • Meta ads when your market calls for it
  • Your ad creative produced for you
  • Conversion tracking wired up — so we can see which clicks became calls
  • The $500 ads setup is waived because it’s bundled with the plan
  • One report — search and ads side by side, with cost per lead

Layers cost the same wherever you are. The social layer only pays off where that network’s audience is; the ads layer has no geographic limit. A bigger ad budget takes more management, and we quote that at intake, before a dollar is spent. Ad spend is always yours and always separate — refunds cover our fees, never spend already placed.

Bigger than one plan?

Custom

from$1,500per location

Not a tier — a scope. For multi-location businesses and franchises: two locations and up, priced per location and per market once we’ve looked at both. Built around your market, not a package.

Tell us about your business
  • Multi-location and multi-market coverage
  • Keyword and content strategy per location
  • Heavier off-site authority and digital PR
  • Google Ads run alongside your SEO
  • Reporting built around the numbers you already track
  • Priority turnaround on everything

One-time setup

Two ways in. One of them is a website.

We only do SEO on sites we build. On a page-builder platform half the work isn’t possible and the rest gets undone by the next template update — so monthly SEO starts with a site of ours. If you’d rather keep the one you have, the Google side is available on its own.

  • $1,500+ A website we build — the way into the monthly plan, and the only site we’ll do SEO on. Three builds, priced below.
  • $500 GBP Jumpstart — keep the site you have and we’ll claim, verify and fully optimize your Google Business Profile, then hand you the keys. One‑time, no monthly, no work on your website.

Websites

Three ways to get the site right.

A one-time build, yours to keep. Pick by what the site has to do — not by how many pages you think you need.

Simple

Starter Site

$1,500one‑time

About two weeks

Five clean pages that make you look established. For businesses that need a real website, not a ranking machine.

  • Five pages, hand-coded — no page builder, no bought theme
  • Custom design built around your brand
  • Every page written for you
  • Fast and mobile-first, tested on real devices
  • Contact form with spam protection
  • Tap-to-call on mobile
  • Hosting, domain and SSL set up for you
  • Analytics installed so you can see what happens
  • You own the code

Not an SEO build. No keyword research, no local landing pages, no structure for ranking. If you need to be found on Google, start with the SEO Website.

Start a Starter Site
Recommended

Built to rank

SEO Website

$2,500one‑time

About three to four weeks

A site engineered to earn rankings from day one — and to plug straight into the Local SEO plan.

Everything in the Starter Site, plus:

  • Keyword research first — before a single page is designed
  • Local landing pages for the areas and services you actually sell
  • SEO built into the code — titles, headings, image text, sitemap
  • Schema markup so Google can read and display your business
  • Structured for AI search so answer engines can cite you
  • Blog engine ready for content on day one
  • Redirects mapped from your old site so you keep what you’ve earned
  • Search Console and Bing verified, conversion tracking live
  • Speed and mobile measured before launch, not promised after
Start an SEO Website

When it has a job

Custom Build

from$4,500one‑time

Six weeks and up, scoped upfront

For sites that have to do something — take bookings, take money, or talk to the software you already run.

Everything in the SEO Website, plus:

  • Online booking or scheduling wired to your calendar
  • Payments or a full store
  • Customer login areas
  • Instant quote calculators
  • Connected to your existing software — CRM, job management, inventory
  • Custom backend built for how you actually work
  • Multiple locations, each with its own page
  • Accessibility pass so the site works for everyone
  • Training for you and your team
Scope a Custom Build

Included · Local SEO

Reviews, without the chasing.

Drop a customer’s email into your portal and the ask goes out two days later, under your name, with your Google review link. One reminder a week after that. Then it stops. You never write one and you never chase one.

Responses stay yours. We hand you what needs a reply — you write it in your own voice. We never post as you.

  1. You add the emailOne field in your portal, right after the job is done.
  2. Day two — the askShort, human, under your name, with your Google review link.
  3. Day nine — one reminderFor the person who meant to and forgot. Then it stops. No badgering.

Every plan · Included

Your client portal.

One login for your monthly report and every deliverable we shipped — dated, in plain English, whenever you want to look. No chasing an email thread to find out what got done.

portal.baldwinseo.com

What’s guaranteed

The boundaries every engagement runs inside.

Listed up front, so nothing about how this works is a surprise.

Two-business-day reply

Every email gets a real answer inside two business days — usually same day on weekdays.

Month-to-month

No six- or twelve-month contract. Cancel anytime with thirty days’ written notice.

30-day money-back

Unhappy with month one? Ask within thirty days for a refund of your most recent payment. You keep everything we built. Refunds cover our fees — never ad spend already placed with Google or Meta.

You own everything

Pages, Google profile work, citations, schema and content are yours — hosted under your own account. Leave and you keep it all.

Real reporting, real numbers

Every number in your report is read straight out of Google Search Console and live rank checks. No black-box dashboards, no fabricated metrics.

Reviewed before it ships

Nothing publishes from a template. Every page goes through you before it goes live.

Organic SEO compounds over three to six months, and Google controls the map pack — which is why our guarantee is about our work, not Google’s output. Where the free audit qualifies a market, the 90-day map pack guarantee applies: five keyword combos agreed in writing before signing, and if three of the five aren’t in the map pack by day 90 we work free for up to three more months — after which you can exit with your most recent month refunded. The guarantee is offered only where the audit says the market is winnable; it is not part of every engagement.

Questions

The things people ask before they sign.

How much does local SEO cost?

Our Local SEO plan is $997 a month, plus a one-time setup starting at $500. Setup covers keyword research, a full site inspection, your Google Business Profile, directory listings and schema. The monthly covers content, Google posts, technical maintenance, off-site authority, review requests and reporting. Month-to-month, no contract.

Is there a contract?

No. No six- or twelve-month commitment and no annual prepay. Cancel any time with thirty days’ written notice. If month one disappoints, ask within thirty days for a refund of your most recent payment — and you still keep everything we built. Refunds cover our fees; money already spent with Google or Meta on your ads can’t be returned, because it never passed through us.

How long does SEO take to work?

Organic results generally compound over three to six months as content, technical fixes and off-site authority stack up. Map pack movement can come sooner, but Google controls that surface — so treat anyone who promises you a ranking as a certainty with caution.

What we’ll do instead is put our own work on the line. If the free audit qualifies your market, we lock five service-and-city keyword combos with you before you sign. If at least three of those five aren’t in the map pack by day 90, we keep working free for up to three more months. If we still haven’t hit it after six months total, you can leave and we refund your most recent month. The full terms are here — that’s a commitment about what we do, not a prediction about what Google does.

Do I own my website and my Google profile?

Yes — pages, source code, Google profile work, citations, schema and content, all hosted under your own account. If you leave, you keep every bit of it. Nothing is held hostage and nothing is locked to our hosting.

Do I need a new website to do SEO?

For monthly SEO, yes. We only do SEO on sites we build — on a page-builder platform half the work isn’t possible and the rest gets undone by the next template update. If you want to keep the site you have, we can still claim and fully optimize your Google Business Profile as a one-time job: GBP Jumpstart, $500, no monthly commitment.

What’s the difference between the Starter Site and the SEO Website?

The Starter Site is five custom-designed, hand-coded pages for a business that needs a credible website. It is deliberately not built to rank — no keyword research, no local landing pages. The SEO Website adds all of that plus schema, AI-search structure and a blog engine. If being found on Google matters, start with the SEO Website.

À la carte

Bolt anything on. Nothing is bundled by default.

Most businesses need the plan and nothing else. These exist for when the audit surfaces something bigger — each one quoted flat, on top of whatever you’re already on.

AI search optimization

A one-time sprint that restructures your key pages so ChatGPT, Perplexity and Google’s AI answers can find you, read you and cite you. Already built into the SEO Website and Custom builds.

$750 · one-time sprint

How it works

AI receptionist & missed-call text-back

Your line answered 24/7, and every missed call texted back automatically before they ring the next guy. Separate tools with their own pricing — not part of the SEO plan.

First 10 answered calls free · then $0.79 a call · no monthly fee

See how it works

Content boost

A heavier publishing cadence than the plan carries — for competitive markets, or when you want to cover a service area faster than the standard rhythm allows.

$200/mo · four extra posts on top of the six

Email nurture sequences

Automated follow-up to new leads so the ones who aren’t ready today don’t go cold. Written in your voice, sent under your name.

$100/mo · flat

Lead routing & CRM integration

Calls and form fills pushed straight into the software you already run — Jobber, JobTread, or your CRM — so nothing lives only in an inbox.

$300 · one-time setup

See integrations

Every add-on is opt-in and quoted flat before it starts. Nothing gets layered on without you saying yes to it first.

Next step

Start a project — or get a free SEO audit first.

Tell us what you need and we’ll scope it and quote it. Looking at SEO? We’ll run the same audit we use on every paying client, free — the score, the fixes, and a written proposal. No calendar pressure either way.

Start a project Get a free audit