Selected work

Sites that earn the rank,
and the lead.

Every build here started with the same audit, the same seven-step process, and the same flat plan. What changes is the business, the market, and the story the site has to tell. Below are two recent ones, with the work shown honestly — no inflated numbers, no stock-photo case studies.

2 Live case studies

51 SEO score delta, Builders

100 Custom-built · no templates

Featured work

Two builds, written up as they actually ran.

Problem the client walked in with, what we changed, what shipped, and the craft details that made the difference. Pick either one to see the full story.

Baldwin Builders website hero — Charleston general contractor, custom editorial homepage built by Baldwin Digital

Case study · SEO + rebuild

From SEO audit 38 to 89 — SC Baldwin Construction

Templated Wix contractor site, page-2 rankings, weak structural foundation. Rebuilt on a custom static stack with a full schema layer, fresh location pages, and a trust rewrite that moved every audit category up at once.

Problem

Wix-templated site couldn’t compete in a saturated Lowcountry contractor market. Schema was either missing or invalid, location pages didn’t exist, and the audit baseline was sitting at 38/100 — with a sitemap typo that was blocking indexation on multiple URLs.

Approach

Full teardown and static rebuild. Per-location pages for each service area, complete LocalBusiness + Service + FAQ + Breadcrumb schema stack, image optimization pass, and a content rewrite focused on trust signals (licensing, certifications, work samples) above generic agency platitudes.

Craft

Sitemap typos fixed first — index-blocked URLs were the silent ranking ceiling. Schema validated against Rich Results Test before any content went live. Image alt text written by hand, geotagged where authentic. The cumulative category deltas: Schema +80, Images +70, Performance +55.

SEO audit score: 38/100 → 89/100 (+51 points)
Biggest category gains: Schema +80, Images +70, Performance +55
Scope: Full rebuild, on-page SEO, location pages, schema stack
Timeline: Ten-day rebuild, ongoing SEO execution since

Broad Street Pressure Wash website rebuild — mobile-optimized pressure washing site with service area pages

Live build · Pressure washing

Broad Street Pressure Wash — rebuild to 2× form submissions in 30 days

Mobile-first rebuild for a Charleston pressure-washing company. Conversion-focused structure, distinct service breakdowns, tightened CTA rhythm, and a 30-day post-launch review that doubled inbound form volume on roughly the same traffic mix.

Problem

Existing site received mobile traffic that wasn’t converting. Service offerings were stacked into one generic page, CTAs were inconsistent, and load performance on mobile dragged below the threshold where Google considers a page experience-passing.

Approach

Distinct service pages by job type, service-area pages for each Lowcountry coverage zone, and a contact form system tuned for low-friction quote requests. Mobile-first build with image optimization, semantic HTML, and a CTA placed at every logical scroll-stop.

Craft

PageSpeed score on mobile cleared 85+ by launch — the threshold where the page-experience signal stops being a drag. Form fields stripped to the minimum that supports a quote, with Netlify form handling so submissions land before any client-side logic can fail.

Form submissions: 2× within first month, comparable traffic mix
Mobile PageSpeed: 85+ at launch
Scope: Full rebuild, service-area pages, contact form system
Timeline: Two-week build to launch

How every project runs

The craft principles — same on every build, regardless of scope.

Audit before anything else

Every engagement starts with a written baseline. Indexation, schema validity, Core Web Vitals, ranking gaps, and the structural issues that are silently capping growth. The plan that follows is ordered by impact, not by what’s easy to bill.

Static foundation, no page builders

Hand-coded with semantic HTML, modern CSS, and minimal JavaScript. No Wix, no Squarespace, no Elementor stacked on top of itself. The result is faster, easier for search to parse, and easier to maintain a year later.

Schema stack, validated

LocalBusiness, Service, FAQ, and Breadcrumb schema on every relevant page — written by hand in JSON-LD, validated against Google’s Rich Results Test before a deploy. No plugins that emit malformed markup.

Location pages with a real reason to exist

Per-area pages only where they reflect actual service patterns — not boilerplate city-page farms. Each page carries a unique angle (neighborhood detail, local landmark, market-specific intent) that earns the rank instead of duplicating one.

Mobile-first, not mobile-resized

Layouts are designed for mobile first, then expanded for desktop — not the other way around. CTA placement, tap targets, font sizing, and form fields are tuned for thumbs on a phone before they’re tested on a 27-inch monitor.

30-day post-launch review

Every build includes a 30-day check after launch — indexation, first-month GSC impressions, any technical surprises. Bundled, not billed separately. The first month is when issues surface, so the first month is when we look.

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Sites that earn the rank,and the lead.