SMS Policy

How our missed-call SMS program works, how consent is captured, and how to opt out.

Last updated: May 2026

Program Overview

Baldwin Digital operates an SMS messaging service on behalf of contracted small-business clients (home services, restaurants, professional services, and other low-risk industries). When a customer calls one of our managed business phone numbers and the call is handled by our AI receptionist (typically because the business owner is unavailable), the receptionist verbally asks the caller for a callback number and for explicit permission to send a follow-up text message. If both are obtained, our platform sends one transactional SMS to the caller confirming the missed call was received.

This program is operated under Baldwin Digital's registered Twilio toll-free number. Every outbound message identifies the specific business the caller dialed. We do not send unsolicited messages, marketing content, or messages to phone numbers obtained from any source other than a recorded inbound call where verbal consent was captured.

How You Opt In

Consent is captured verbally during your recorded phone call with our AI receptionist. The exact prompt our AI uses is reproduced verbatim below. When you respond affirmatively (e.g., "yes," "sure," "of course"), your consent is logged with a timestamp and a reference to the recorded conversation.

Verbal Consent Script (used verbatim by our AI receptionist)

Toward the end of every call our AI receptionist handles, it asks:

"What's a good number to reach you back at? And is it okay if we send you a quick text message too, in case we have anything to follow up with? Message and data rates may apply, and you can reply STOP at any time to opt out."

If you provide your phone number AND respond affirmatively to the texting question, your verbal consent is recorded. We do not send SMS to any number where verbal consent was not given. If you decline or sound unsure, the AI will not send a text; someone from the business will simply call you back instead.

Message Content and Frequency

You will receive a maximum of one (1) SMS per missed inbound call per day. A typical message reads:

"Hi! This is [Business Name]. Thanks for calling - we got your message and will get back to you as soon as we can. Reply STOP to opt out, HELP for info."

Each message clearly identifies the specific business you called. We do not send recurring marketing, promotional content, drip sequences, or any messaging beyond this single missed-call response.

Standard Rate Disclosure

Standard message and data rates may apply, depending on your mobile carrier and plan. Baldwin Digital does not charge a fee for receiving these messages; any charges come from your wireless provider.

How To Opt Out

You may opt out at any time by replying with any of these keywords to any text message we send:

  • STOP
  • CANCEL
  • END
  • QUIT
  • UNSUBSCRIBE

Keywords are case-insensitive and matched as complete words. Opt-out takes effect immediately. You will receive one confirmation message and no further texts from any Baldwin Digital-managed business sharing this toll-free number. Opted-out phone numbers are added to a permanent suppression list. To opt back in after opting out, you would need to verbally re-consent during a new phone call with our AI receptionist.

How To Get Help

Reply HELP to any text message for support information, or contact us directly using the details at the bottom of this page.

Consent Is Not a Condition of Service

Consent to receive SMS is not a condition of doing business with Baldwin Digital or any of our managed business clients. Choosing not to opt in does not affect your ability to leave a voicemail or have someone return your call by phone. The text message is an optional convenience, not a requirement.

Data We Store for Compliance

For every SMS we send, we retain: the phone number that consented, the timestamp consent was given, a reference to the recorded call where consent was captured, the message contents, the Twilio message ID, and any reply you send back (including STOP). This data is retained for at least seven (7) years to satisfy TCPA dispute and carrier audit requirements. See our Privacy Policy for full details.

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Contact Us

If you have questions about our SMS program, please contact us: