01 · Visibility
SEO
Pages cadence, GBP management, citations, monthly report. The visibility engine.
$500 setup · $297/mo base · $497/mo Premium
See SEO scope →Pricing
Four products. Bought standalone or bundled.
Baldwin Digital runs four standalone products — SEO, AI Receptionist, Website + Hosting, and Lead Routing. Buy any one. Buy them all. Each has its own flat monthly. When you bundle two or more, the Lead Routing setup fee is waived. No annual contracts, no long ladders, no surprise upsells.
Flat monthly
No annual prepay
No long contracts
At a glance
The four products. One sentence each.
02 · Answer the phone
AI Receptionist
24/7 voice agent that qualifies callers, books, and hands off structured leads.
$49/mo Starter · $89/mo Pro · $149/mo Business
7-day free trial on Starter & Pro · Bundle with SEO and save up to $30/mo
See receptionist scope →03 · The asset
Website + Hosting
Hand-coded site, Netlify hosting, form management, 2 hrs/mo of content edits.
$750–$3,000 build · $97/mo hosting
Rebuilds often come in cheaper when there's salvageable structure to reuse.
See hosting scope →04 · The connector
Lead Routing
Forms + AI Receptionist leads route into your CRM (JobTread live). Two-way sync.
$400 setup · $97/mo
Setup waived when bundled with Website or AI Receptionist
See routing scope →SEO retainer
Setup once. Flat monthly. Pick the cadence that fits.
Standard plan · the default
$500 setup
One-time, invoiced at signing alongside any rebuild path that applies.
$297/moFlat monthly retainer. Begins month two. Month-to-month after setup, no annual prepay.
What's included every month
The base plan is built to keep moving the same handful of levers that actually shift local rankings. No fixed page count — the cadence covers what your site needs that month.
- New pages each month — typically service pages and location pages, written and built for real local queries.
- Google Business Profile management — posts, photos, services, products, Q&A, review monitoring, and category alignment.
- Citations and directory placements — built and verified across reputable local and industry directories.
- On-page SEO and schema upkeep — heading structure, internal links, structured data, and image optimization stay current.
- Monthly report — what shipped, what changed in Search Console and the audit score, and what's queued for next month.
Premium plan · opt-in
$500 setup
Same setup as the base plan, invoiced at signing alongside any rebuild path.
$497/moFlat monthly retainer. Begins month two. Month-to-month, no annual prepay. Same two-business-day response SLA as the base plan — Premium buys cadence, not speed.
Everything in the base plan, plus
Premium is for projects where the vertical, audit, or scope genuinely warrants heavier delivery — multi-location, content-heavy, ongoing schema risk, or a data-qualified tracked-call performance commitment.
- Roughly double the monthly page output — additional service, location, or feature pages on top of the base cadence.
- Monthly schema maintenance pass — existing structured data audited for drift, new pages get schema as they publish, validated against Google's Rich Results Test each month.
- Bi-weekly performance reports instead of monthly — same data sources, tighter feedback loop.
- Multi-touch review acceleration program — automated first ask within 48 hours of a completed job and a follow-up at day seven if no response.
- Performance Guarantee Tier B framing when the math qualifies — a tracked-call floor by month six, with the same selection rules as the base plan.
AI Receptionist
A voice agent that actually answers — 24 hours a day.
Starter · for solo operators
$49/mo
Flat monthly. 1 AI agent answers your line, captures every caller, books to your calendar, and routes a structured lead. Up to 100 calls/mo. 7-day free trial included — card on file, cancel any time before the trial ends and you pay nothing.
Bundle with SEO and pay $39/mo — a $10/mo discount that locks in while your SEO retainer is active.
What the receptionist actually does
A 24/7 voice agent answers your line with your business's name, qualifies the caller, captures structured details, and either books an appointment or hands off a clean lead. Runs on the LeadVault platform — the same product Baldwin Digital operates internally.
- Answers in your business's voice, with knowledge of your services, hours, and service area.
- Qualifies callers — what they need, urgency, contact details — using a script tuned to your trade.
- Books appointments directly to your calendar when the caller asks.
- Email summary of every call (choose which call types email you) plus urgent-call flagging that always emails.
- Every call recorded with full transcript; recordings retained 30 days on Starter, 90 days on Pro, 365 days on Business.
- Forwards from your existing line — keep your number, no port-in required.
More crews, more trades, more calls? Two more tiers, switch any month:
- Pro · $89/mo ($69/mo bundled with SEO) — 2 AI agents, each with its own trade/voice/phone number, up to 500 calls/mo, choose your AI voice (4 options), custom instructions per agent, 2 team logins. 7-day free trial included. Most popular tier on the platform.
- Business · $149/mo ($119/mo bundled with SEO) — up to 5 AI agents (one per crew, trade, or location), up to 1,500 calls/mo, unlimited team logins, priority support. Paid from day one — no free trial.
Subscribe through the LeadVault portal — full plan breakdown on the product page →
Website + Hosting
Hand-coded sites. Hosted, maintained, alive.
Build + Hosting
$750–$3,000 build
One-time. Range covers the spread from a tight single-purpose build at the low end to a full custom multi-page site at the top. Invoiced in full at signing alongside the first month.
$97/mo hostingFlat monthly. Begins month two. Includes Netlify hosting, Cloudflare DNS, SSL, form management, and 2 hours of content edits each month.
Rebuilding an existing site? Often cheaper than a fresh build — when there's salvageable content, structure, or assets we can reuse, the audit tells us what stays and the quote comes in lower. Already have a site you like and want to skip the build entirely? We host and maintain portable sites at the same $97/mo (no Wix or Squarespace lock-in).
What hosting + maintenance covers
Most agencies build a site and disappear. We host it on Netlify under your account, keep it updated, and ship small changes monthly so the site stays current with your business.
- Netlify hosting under your own account — you own the deployment, never locked in.
- Cloudflare DNS + SSL certificates managed and renewed automatically.
- Netlify Forms maintained — we create, edit, or retire forms as your needs change.
- Up to 2 hours of content edits each month — phone updates, copy tweaks, photo swaps, hours changes.
- Uptime monitoring — we're notified before you are if anything goes down.
- Monthly security pass — dependencies audited, security headers reviewed, redirects checked.
Lead Routing
Forms and calls land in your CRM, not your inbox.
Lead Routing
$400 setup
One-time. Wires your CRM connection, discovers your custom-field schema, maps your stages, and runs a live end-to-end test before launch.
$0 when bundledSetup waived when Lead Routing is purchased in the same month as Website + Hosting or the AI Receptionist.
$97/moFlat monthly. Begins month two. Includes routing uptime, two-way sync maintenance, monthly routing report, and field-mapping updates as your CRM evolves.
What the connector actually does
Every website form submission and every AI Receptionist call becomes a structured record in your CRM within seconds. Stage changes flow back, so the monthly report shows real conversion data instead of marketing math.
- JobTread integration is live now. Customer + Location + Job created automatically on each lead.
- Jobber, Housecall Pro, and GoHighLevel adapters in development — ask about timeline if you're on one.
- Per-form routing rules available — subcontractor inquiries can route to a different destination from prospect leads (ask).
- AES-256-GCM credential encryption. Per-tenant scoping at the database level. No cross-customer data exposure.
- Monthly routing report: leads received, leads dispatched, conversion rate, error rate.
Full details on the architecture, security, and roadmap — see /integrations.
One-time sprints
Productized fixes for prospects without a retainer.
One-time sprints close the most common audit gaps in a single engagement. Pay per piece, no retainer required. Each sprint is priced flat and bundled into a single invoice on completion.
Most-recurring fix
Meta description + title tag sprint
$200 · up to 10 pagesUnique, keyword-targeted title tags (≤60 characters) and meta descriptions (≤155 characters) written page-by-page. The single highest-CTR-recovery quick win in nearly every audit we run.
Highest-leverage one-time
Schema deployment
$300 · one-timeLocalBusiness, Organization, WebSite, Service, BreadcrumbList, and FAQPage schema written, validated against Google's Rich Results Test, and deployed to the site.
Portfolio-heavy sites
Alt-text bulk-add sprint
$200 · up to 50 imagesDescriptive alt text written image-by-image with keyword relevance layered in where it fits the image content honestly. Pushed live in your CMS. Best for galleries, portfolios, and product catalogs.
Squarespace prospects
Squarespace SEO foundation rescue
$400 · one-timeUnique title tags + meta descriptions + H1s on every page, schema completion (LocalBusiness + Service), sitemap cleanup, robots.txt + indexation audit. From template-default to ranking-ready.
Optional add-ons
Add only what your business actually needs.
Each add-on is priced flat and bills monthly alongside the plan. None of them are required and they can be added or removed at any time.
Email nurture
+$100/moAutomated follow-up sequence for inbound leads so prospects get a response even when you can't pick up.
Google Ads management
+$300/moSearch-ad campaign setup, keyword and negative-keyword tuning, and monthly bid management on top of your ad spend.
Content boost
+$200/moHeavier monthly cadence — extra service, location, or long-form pages when a market is competitive enough to need volume.
Already included in the Premium plan above. Only stacks on the base plan.
What's not in the plan
A short, honest list.
Things this pricing does not include or promise:
No annual prepay discount — billing is month-to-month after setup. No recurring strategy calls are promised in the plan; communication runs over email with a two-business-day response SLA. Google Business Profile results are not guaranteed on a calendar — Google controls when changes index, and some industries (medical, legal, financial) take longer than others.
Organic SEO results take three to six months at minimum to compound, and competitive markets can take longer. Reporting comes from Search Console, GA4 (form and tel events only — not click-by-click attribution), DataForSEO rank tracking, and the monthly audit pass. Hosting runs on Netlify under your own account so you keep ownership of the deployment.
Next step
Get a free audit before you commit to anything.
Same audit framework Baldwin Digital uses on every paying client, run on your site at no cost. You get the score, the list of fixes, and a written proposal — no calendar pressure.