Plans

SEO plans, done for you.
Websites built to rank.

One plan that covers the whole job — strategy, content, your Google profile, the technical work and the reporting — and three ways to get the website underneath it right. Every price published below. Month‑to‑month, and you own everything we build.

Search

One plan. The whole job.

No tiers to decode and no half-version of the work. One plan covers it — and if your business is bigger than one plan, we scope it instead of squeezing you into it.

Monthly · Done for you

Local SEO

$997per month

Plus a one-time setup — from $500. Three routes, priced below, depending on what your website needs.

For the local business that should be the first name people find — on Google, on the map, and in the AI answers people now ask instead of searching.

  • Month‑to‑month, no annual prepay
  • Nothing publishes without your approval
  • You keep every page, profile and account
Get a free audit first

We’ll run the same audit we use on paying clients, free, and quote from what it finds. If it qualifies your market, we lock five service-and-city keyword combos with you before you sign — and if three of the five aren’t in the map pack by day 90, we keep working free for up to three more months. Full terms. Unhappy with month one? Ask within thirty days and we refund your last payment.

Setup — your first month

  • Your keyword strategyThe searches that actually bring you work, the businesses currently beating you to them, and the plan built around both.
  • A full inspection of your site — and the fixesSpeed, mobile, crawl errors, broken links and redirects, plus the schema markup that tells Google what you sell and where. Found and fixed, not just listed.
  • Your Google presence, built properlyGoogle Business Profile claimed and optimized top to bottom, and your name, address and phone made consistent across the major directories — one of the most common reasons local businesses stall.
  • Measurement from day oneSearch Console and analytics connected, plus a dated before-snapshot of where you rank. Month two gets measured against something recorded, not remembered.

Then every month

  • Six blog posts a monthWritten, optimized and published for you — aimed at the searches that turn into work, not the ones that just look busy.
  • Eight Google Business posts a monthPlus fresh photos on your profile. Posted steadily rather than in bursts — steady beats loud on Google’s side.
  • Off-site authority, every monthEvery month we pitch your business to real sites and publications for links and mentions. Some months land more than others — what never varies is that the outreach happens, and you see exactly what landed, dated, in your portal.
  • Your site kept sharpOn-page SEO as the site grows, technical maintenance with a deeper pass each quarter, and a rolling content refresh so the pages you already rank for don’t decay.
  • Review requests, handledAdd a finished customer in your portal and the ask goes out under your name, with one reminder. Details below.
  • Proof it’s workingRank tracking, a monthly report read straight out of Google Search Console, a review of the enquiries that came in — and a portal login where everything we shipped is listed and dated.
  • A named person, not a ticket queueOne person who does the work and answers you inside two business days — usually same day.

Bigger than one plan?

Custom

from$1,500per month

Not a tier — a scope. For multi-location businesses, franchises, and companies in markets where the standard plan isn’t enough weight. Built around your market.

Tell us about your business
  • Multi-location and multi-market coverage
  • Keyword and content strategy per location
  • Heavier off-site authority and digital PR
  • Google Ads run alongside your SEO
  • Reporting built around the numbers you already track
  • Priority turnaround on everything

One-time setup

Three routes in. Pick by what your site can carry.

Every plan starts with one of these, paid once at signing. If your platform can already carry the SEO work, we’d rather tune what you have than sell you a rebuild.

  • $500 GBP Jumpstart — we claim, verify and fully optimize your Google Business Profile. For businesses whose website is already in good shape.
  • $1,000 Optimize-in-place — we tune and extend the site you have, no rebuild, when the platform can carry the work.
  • $1,500+ A new website — when the current site genuinely can’t support the work. Three builds, priced below.

Websites

Three ways to get the site right.

A one-time build, yours to keep. Pick by what the site has to do — not by how many pages you think you need.

Simple

Starter Site

$1,500one‑time

About two weeks

Five clean pages that make you look established. For businesses that need a real website, not a ranking machine.

  • Five pages, hand-coded — no page builder, no bought theme
  • Custom design built around your brand
  • Every page written for you
  • Fast and mobile-first, tested on real devices
  • Contact form with spam protection
  • Tap-to-call on mobile
  • Hosting, domain and SSL set up for you
  • Analytics installed so you can see what happens
  • You own the code

Not an SEO build. No keyword research, no local landing pages, no structure for ranking. If you need to be found on Google, start with the SEO Website.

Start a Starter Site

When it has a job

Custom Build

from$4,500one‑time

Six weeks and up, scoped upfront

For sites that have to do something — take bookings, take money, or talk to the software you already run.

Everything in the SEO Website, plus:

  • Online booking or scheduling wired to your calendar
  • Payments or a full store
  • Customer login areas
  • Instant quote calculators
  • Connected to your existing software — CRM, job management, inventory
  • Custom backend built for how you actually work
  • Multiple locations, each with its own page
  • Accessibility pass so the site works for everyone
  • Training for you and your team
Scope a Custom Build

Included · Local SEO

Reviews, without the chasing.

Drop a customer’s email into your portal and the ask goes out two days later, under your name, with your Google review link. One reminder a week after that. Then it stops. You never write one and you never chase one.

Responses stay yours. We hand you what needs a reply — you write it in your own voice. We never post as you.

  1. You add the emailOne field in your portal, right after the job is done.
  2. Day two — the askShort, human, under your name, with your Google review link.
  3. Day nine — one reminderFor the person who meant to and forgot. Then it stops. No badgering.

Every plan · Included

Your client portal.

One login for your monthly report and every deliverable we shipped — dated, in plain English, whenever you want to look. No chasing an email thread to find out what got done.

portal.baldwinseo.com

What’s guaranteed

The boundaries every engagement runs inside.

Listed up front, so nothing about how this works is a surprise.

Two-business-day reply

Every email gets a real answer inside two business days — usually same day on weekdays.

Month-to-month

No six- or twelve-month contract. Cancel anytime with thirty days’ written notice.

30-day money-back

Unhappy with month one? Ask within thirty days for a refund of your most recent payment. You keep everything we built.

You own everything

Pages, Google profile work, citations, schema and content are yours — hosted under your own account. Leave and you keep it all.

Real reporting, real numbers

Every number in your report is read straight out of Google Search Console and live rank checks. No black-box dashboards, no fabricated metrics.

Reviewed before it ships

Nothing publishes from a template. Every page goes through you before it goes live.

Organic SEO compounds over three to six months, and Google controls the map pack — which is why our guarantee is about our work, not Google’s output. Where the free audit qualifies a market, the 90-day map pack guarantee applies: five keyword combos agreed in writing before signing, and if three of the five aren’t in the map pack by day 90 we work free for up to three more months — after which you can exit with your most recent month refunded. The guarantee is offered only where the audit says the market is winnable; it is not part of every engagement.

Questions

The things people ask before they sign.

How much does local SEO cost?

Our Local SEO plan is $997 a month, plus a one-time setup starting at $500. Setup covers keyword research, a full site inspection, your Google Business Profile, directory listings and schema. The monthly covers content, Google posts, technical maintenance, off-site authority, review requests and reporting. Month-to-month, no contract.

Is there a contract?

No. No six- or twelve-month commitment and no annual prepay. Cancel any time with thirty days’ written notice. If month one disappoints, ask within thirty days for a refund of your most recent payment — and you still keep everything we built.

How long does SEO take to work?

Organic results generally compound over three to six months as content, technical fixes and off-site authority stack up. Map pack movement can come sooner, but Google controls that surface — so treat anyone who promises you a ranking as a certainty with caution.

What we’ll do instead is put our own work on the line. If the free audit qualifies your market, we lock five service-and-city keyword combos with you before you sign. If at least three of those five aren’t in the map pack by day 90, we keep working free for up to three more months. If we still haven’t hit it after six months total, you can leave and we refund your most recent month. The full terms are here — that’s a commitment about what we do, not a prediction about what Google does.

Do I own my website and my Google profile?

Yes — pages, source code, Google profile work, citations, schema and content, all hosted under your own account. If you leave, you keep every bit of it. Nothing is held hostage and nothing is locked to our hosting.

Do I need a new website to do SEO?

Not always. If your platform can carry the work, Optimize-in-place tunes and extends what you have for $1,000. If the site is already in good shape and you just need the Google side handled, GBP Jumpstart is $500. We only recommend a rebuild when the current site genuinely can’t support the work.

What’s the difference between the Starter Site and the SEO Website?

The Starter Site is five custom-designed, hand-coded pages for a business that needs a credible website. It is deliberately not built to rank — no keyword research, no local landing pages. The SEO Website adds all of that plus schema, AI-search structure and a blog engine. If being found on Google matters, start with the SEO Website.

À la carte

Bolt anything on. Nothing is bundled by default.

Most businesses need the plan and nothing else. These exist for when the audit surfaces something bigger — each one quoted flat, on top of whatever you’re already on.

AI search optimization

A one-time sprint that restructures your key pages so ChatGPT, Perplexity and Google’s AI answers can find you, read you and cite you. Already built into the SEO Website and Custom builds.

$750 · one-time sprint

How it works

Google Ads management

Paid search run alongside the SEO, for high-cost-per-click verticals where waiting on organic leaves money on the table. We’ll tell you if your market doesn’t support the spend yet.

From $400/mo · scales with ad spend · $500 setup, waived when bundled with the plan · ad spend goes straight to Google

See Google Ads

AI receptionist & missed-call text-back

Your line answered 24/7, and every missed call texted back automatically before they ring the next guy. Separate tools with their own pricing — not part of the SEO plan.

First 10 answered calls free · then $0.79 a call · no monthly fee

See how it works

Content boost

A heavier publishing cadence than the plan carries — for competitive markets, or when you want to cover a service area faster than the standard rhythm allows.

$200/mo · four extra posts on top of the six

Email nurture sequences

Automated follow-up to new leads so the ones who aren’t ready today don’t go cold. Written in your voice, sent under your name.

$100/mo · flat

Lead routing & CRM integration

Calls and form fills pushed straight into the software you already run — Jobber, JobTread, or your CRM — so nothing lives only in an inbox.

$300 · one-time setup

See integrations

Every add-on is opt-in and quoted flat before it starts. Nothing gets layered on without you saying yes to it first.

Next step

Start a project — or get a free SEO audit first.

Tell us what you need and we’ll scope it and quote it. Looking at SEO? We’ll run the same audit we use on every paying client, free — the score, the fixes, and a written proposal. No calendar pressure either way.