Case Study — Charlotte, NC
Hayden Home Studio — Charlotte Interior Design.
An interior design studio whose website didn’t read the way its work looks — overhauled into an editorial site with a clear structure for services, portfolio, and locations, and rebuilt to actually be findable in Google. Here’s how.
The Client
Real design work, a site that didn’t carry it.
Hayden Home Studio is an interior design studio based in Charlotte, North Carolina. The portfolio was strong — full rooms and full homes, case by case — but the site around it was doing the work a disservice. Services, portfolio, and how to actually get in touch were scattered across pages that weren’t built with a clear path between them, and the site wasn’t structured in a way that gave Google much to work with either.
The ask: a site that reads the way the work looks — editorial, considered, easy to move through — on a structure built so Google could actually understand and surface it.
The Approach
A design overhaul, built on WordPress.
Hayden Home Studio runs on WordPress, so this wasn’t a from-scratch rebuild — it was an overhaul of the design and the structure underneath it, working within the platform the studio already uses day to day.
01 An editorial design refresh.
The visual layer was rebuilt to match the studio’s own design sensibility — quieter, more editorial, letting the project photography lead instead of competing with template chrome around it.
02 A clearer information architecture.
Services, portfolio, locations, and how to inquire were reorganized into a structure a visitor can actually follow — and one Google can read the same way, instead of a flat run of loosely related pages.
03 Dedicated location pages.
Interior design searches are local by nature, so we built out dedicated location pages for the areas the studio serves, instead of leaving that ground to a single about-us mention.
04 Technical and on-page SEO.
Underneath the redesign, we cleaned up the on-page fundamentals — titles, headings, and internal linking — so the site gives Google a clear signal of what each page is about.
05 Image and gallery optimization.
A design portfolio lives and dies by its photography, so gallery images were optimized and labeled with proper alt text — helping the pages load faster and giving Google context for what each project photo actually shows.
Under the Hood
What we focused on.
- Editorial design
- A quieter, considered visual layer that lets the studio’s own project photography lead.
- Clear site structure
- Services, portfolio, locations, and inquire, organized into a path a visitor and Google can both follow.
- Location pages
- Dedicated pages for the areas the studio serves, built for how local design searches actually work.
- Technical & on-page SEO
- Titles, headings, and internal linking cleaned up so Google can read what each page is about.
- Image & gallery optimization
- Portfolio photography optimized and labeled with proper alt text for speed and context.
Where It Stands Today
A studio that now owns its own name in search.
The studio owns its brand search results — when someone looks up Hayden Home Studio by name, the site sits at the top and the surrounding results belong to the studio rather than to someone else. Alongside it, a Google Business Profile carries a 4.9-star rating across 10 reviews and a Knowledge Panel, so the branded search reads as a settled, established presence.
Underneath that, the full architecture is live and working the way it was structured to — About, Portfolio, Services, and Locations, with dedicated pages spanning the Charlotte metro from SouthPark and Dilworth to Huntersville, Mooresville, Davidson, and Lake Norman. It is a clean, legible footprint that gives both visitors and Google a clear map of what the studio does and where it works.
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